Saturday, July 23, 2016

Kabali - the noon before

Typing this up a few hours before watching Kabali. It would be a lie to say that I’m not excited. After weeks of watching the trailer/teaser, listening to the songs and staying clear of leaks (alleged opening/intro clip sitting unviewed on whatsapp), scrolling past reviews and opinions of all sorts, even my kid – born after Endhiran came out, to give you some context – is walking around mouthing the dialogs and humming the songs.

I would say that the pre-release promotions for Kabali have been an order of magnitude bigger than any other Rajini movie; bordering on manufactured mass hysteria. Yes, it is good business sense to whip up some excitement even if it is a Rajini movie given the money that gets put in. But this one has gone overboard. The expectations are now set high; time to see if and how the movie lives up to it.

Will blog about the Kabali experience soon! 

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